Poppi founders are going following PepsiCo's Gatorade with new beverage startup Jetty
The category also has a solid repeat buyer rate of 62%. According to SPINS, the number of new items in the category with annual sales of at least $10,000 has went up 41% over the last two years.
In this article
On the Poppi news front, the category also has a solid repeat buyer rate of 62%, according to CNBC Top News. According to SPINS, the number of new items in the category with annual sales of at least $10,000 has went up 41% over the last two years.
Key points
- A 20-ounce bottle of traditional Gatorade Thirst Quencher has roughly 270 milligrams of sodium and 80 milligrams of potassium.
- According to Ellsworth, on Amazon alone, powders are a $1 billion category.
- Big food and beverage firms have been looking to hydration, too.
- The Ellsworths are not the only ones to notice the potential in hydration.
- It does not use artificial sweeteners or dyes, its founders say.
Inside the Poppi news story
That said, the Ellsworths are not the only ones to notice the potential in hydration. Big food and beverage firms have been looking to hydration, too. According to Ellsworth, on Amazon alone, powders are a $1 billion category.
It does not use artificial sweeteners or dyes, its founders say. A 20-ounce bottle of traditional Gatorade Thirst Quencher has roughly 270 milligrams of sodium and 80 milligrams of potassium, plus 34 grams of sugar for comparison.
Why Poppi news matters for traders
News that changes the outlook for growth, inflation or interest rates can move currencies, bonds, commodities and stocks. Traders weigh each headline for what it means for central-bank policy and risk appetite.
Unexpected developments often lead to higher volatility, so position sizing and risk management become especially important around breaking news.
Market reaction and data
Crypto prices at the time of writing, from Binance spot data (2026-11-08 14:04 UTC):
| Asset | Last price (USDT) | 24h change | 24h high | 24h low |
|---|---|---|---|---|
| Bitcoin (BTC) | 75,924.57 | -0.03% | 76,200.00 | 75,571.08 |
| Ethereum (ETH) | 2,236.90 | -0.38% | 2,248.11 | 2,223.15 |
On the currency side, the latest ECB daily reference rates (2026-11-06) show EUR/USD 1.1165. These are reference fixes, not live quotes.
What to watch next for Poppi news
Traders will look for follow-up statements, official data and the reaction in major currency pairs, gold and stock indices.
Key scheduled releases on the economic calendar:
- USD Core CPI m/m on Tue Nov 10, 13:30 UTC, forecast 0.2%, previous 0.3%
- USD CPI m/m on Tue Nov 10, 13:30 UTC, forecast 0.3%, previous 0.6%
- GBP GDP m/m on Thu Nov 12, 07:00 UTC, forecast 0.0%, previous 0.1%
- USD Core PPI m/m on Fri Nov 13, 13:30 UTC, forecast 0.3%, previous 0.7%
- USD PPI m/m on Fri Nov 13, 13:30 UTC, forecast 0.4%, previous 1.3%
Follow every update in our Top 10 Breaking Market News, read Amazon's Astro home robot has fans but looks destined for the 'trash heap.' Why it is trying again or see all of today's top market news.
FAQ
What is the latest Poppi news news?
The category also has a solid repeat buyer rate of 62%.
How should traders react to breaking news?
Wait for confirmation from reliable sources, watch how prices react around key levels and manage risk carefully, as spreads and volatility can rise sharply.
Where does this information come from?
This report is based on coverage from CNBC Top News, checked against market data where available. It is a summary for information only and not investment advice.
Risk warning: This article is for information only and is not investment advice. Trading forex, CFDs, stocks and crypto carries a high risk of losing money. Prices move fast – check live quotes before you trade.
